Altice USA (NYSE: ATUS), one of the largest broadband communications and video services providers in the United States, has announced the launch of a4, the company´s advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners, the company said.
The establishment of a4 advances Altice USA´s position as a pioneer in the advertising business and is the culmination of several years of integration and investment.
Altice USA was the first MVPD to offer addressable advertising in the New York DMA. The company subsequently acquired Audience Partners, a provider of privacy-compliant, authenticated IP addressability technology in the US, and Placemedia, a provider of supply side programmatic ad solutions for national linear, addressable, OTT and on-demand television as part of its plans to capitalize on the growing opportunity in digital advertising.
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands.
a4 is a brand of Altice USA and the company´s advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million US households on television through cable networks, on-demand and addressable inventory across the US, and more than 45 million US households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.