Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA) have announced that they have reached a preliminary agreement to form a new Interconnect in the New York market that will provide a one-stop advertising solution to reach more than 6.2 million households across the New York DMA, the largest advertising market in the country, the companies said.
For marketers, agencies and advertisers, the new Interconnect will provide an enhanced way to strategically reach audiences across TV and digital platforms. The new Interconnect is expected to launch in early second quarter 2018.
The new Interconnect will provide advertising clients with access to households served by Altice USA, Charter Communications and Comcast as well as other MVPDs serving the New York DMA. In addition, the new Interconnect will manage all DMA-wide, non-local advertising sales on both News 12 Networks and Spectrum News NY1, two of the top hyperlocal news stations in the New York tri-state area.
The new Interconnect will provide advertisers in the New York DMA with a variety of advanced advertising products and solutions, including the ability to place their commercial ads on up to 85 hit cable networks with the most popular television programming, as well as offering highly optimized linear and digital planning tools and campaign measurement.
Altice USA, the US business of Altice N.V. (Euronext: ATC, ATCB), is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, Wi-Fi hotspot access, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands.
Charter Communications is a broadband communications company and the second largest cable operator in the United States. It provides a full range of advanced broadband services, including Spectrum TVâ¢ video entertainment programming, Spectrum Internetâ¢ access, and Spectrum Voiceâ¢.
Comcast is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation´s largest video, high-speed Internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.