Altice USA has acquired Audience Partners, a provider of data-driven, audience-based digital advertising solutions worldwide, the company said.
Terms of the agreement were not disclosed.
Altice USA has a successful TV data and addressable advertising track record in the New York DMA, and this will expand to include the unique digital capabilities of Audience Partners thus delivering seamless multiscreen addressable solutions.
Altice USA is the US subsidiary of Altice N.V. (Euronext: ATC, ATCB) a global entertainment, telecommunications and media enterprise.
Altice USA was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision Systems Corporation in 2016, and today is the fourth largest cable operator in the country. As a pioneer of data-driven, addressable television advertising the US, Cablevision was the first multichannel programming distributor (MVPD) to bring addressable television advertising to the New York DMA.
Altice USA, a subsidiary of Altice Group (Euronext: ATC, ATCB), is the fourth largest cable operator in the United States, delivering residential and business services to 4.6m customers across 20 states.
Audience Partners operates an addressable advertising platform leveraging data science, programmatic ad buying and unique first party databases to target individuals across screen (PCs, mobile phones, tablets, televisions and billboards).