Altice NV (Euronext: ATC, ATCB) has announced a new unified global strategy, representing a new step in the Group´s evolution to strengthen its industrial and operational platform, the company said.
This follows Altice´s transformation into a transatlantic telecoms, content and advertising company serving more than 50 million customers around the world.
To epitomize this evolution, Altice has launched its new global and multi-local branding strategy: The transformation from a holding company with a collection of different assets and brands around the world, to the establishment of one unified global group with one single brand — Altice — that reflects the international and digital nature of its business while reinforcing Altice´s multi-local knowledge and experiences.
Following 15 years of innovations, acquisitions and growth based on the vision of one entrepreneur — Patrick Drahi — this step unites and strengthens Altice´s businesses, which share one telecoms-content-advertising strategy, one execution model, and one common mission.
To support the transition to one unified brand, Altice has worked with Publicis Groupe and the US operations of design agency Turner Duckworth to create a new brand campaign inclusive of a new identity and new logo. The pillars of the new brand identity embody Altice´s global and local dimensions in telecoms, content and advertising.
The logo is a path; it is open and free of any borders or background, intended to represent Altice´s timeless aspirations to continuously innovate and reinvent the future to meet customers´ evolving needs. It reinforces the strength of the Altice brand, and the path which Altice and its customers take together to experience the future.
The Altice corporate tagline–Together Has No Limits–proclaims the Altice vision: that when we come together, there´s nothing we can´t achieve.
With one common brand, Altice will be in a position to create a unique, seamless and simplified experience for customers in a world where consumers are surrounded by global brands.
Founded in 2001, Altice is a convergent global provider of telecom, content, media, entertainment and advertising. Altice delivers innovative, customer-centric products and solutions that connect and unlock the limitless potential of its over 50 million customers over fiber networks and mobile broadband.
Altice USA, the US business of Altice N.V. (Euronext: ATC, ATCB), is a broadband communications and video services provider in the United States, delivering broadband, pay television, telephony services, Wi-Fi hotspot access, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum, Lightpath and Suddenlink brands.