Allianz Worldwide Partners launches ancillary revenue optimization platform

Allianz Worldwide Partners, a provider of travel protection products and services, has launched its third-generation ancillary revenue optimization platform known as Fusion CORE, the company said.

The platform uses machine learning and predictive analytics to increase revenue for some of the world´s travel suppliers by matching products, pricing, and positioning to customer needs. Developed by Allianz eCommerce company Fusion, the new CORE platform delivers world-class intelligence and marketing sophistication to partners around the globe.

Fusion CORE excels in testing offers in an increasingly complex ancillary revenue environment. The platform works across multiple channels (app, web, call center, mobile and email) and locations (booking path, check-in, managed reservations, etc.), and takes into account seasonal pricing and content variations. It also maximizes offer performance by selecting the best products, pricing, and positioning based on the specific attributes of the customer and their trip. The platform is available globally, accommodating multiple languages and currencies.

Allianz Worldwide Partners USA (AGA Service company) is a consumer specialty insurance and assistance company.