Alliance Data's LoyaltyOne, TELUS partner to expand AIR MILES reward program

The Canadian loyalty business of Alliance Data Systems Corporation (NYSE: ADS) has signed an agreement with TELUS Corporation (TSX: T) (NYSE: TU) to issue AIR MILES reward miles to consumer and business customers at its 223 TELUS corporate stores throughout Canada, the company said.

TELUS is Canada´s fastest-growing national telecommunications company, with $13.6 billion (CDN) annual revenue.

Collectors in all provinces across Canada can earn reward miles on qualifying purchases of eligible accessories beginning July 11 in TELUS corporate stores.

The AIR MILES Reward Program is Canada´s most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households.

Alliance Data is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries.