Minor League Baseball (MiLB) has announced it has partnered with Allegiant airline
(NASDAQ: ALGT) to launch the first credit card between a sports property and airline, the company said.
The agreement is an expansion of the current partnership between MiLB and Allegiant and will provide a compelling platform for bringing fan engagement and rewards to new heights.
The two brands announced a multiyear national partnership in July designating Allegiant as the Official Airline of Minor League Baseball. With 126 current overlapping markets, Minor League Baseball and Allegiant are well positioned to provide access to affordable leisure activities, at the ballpark and at world-class destinations across the country.
Through the Allegiant Airline Network, powered by ISM Connect, participating teams will show customized content and programming on ISM screens, including information about the credit card partnership.
Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems.
Las Vegas-based Allegiant (NASDAQ: ALGT) offers industry-low fares on an all-jet fleet while also offering other travel-related products such as hotel rooms and rental cars.