Allegiant (NASDAQ: ALGT) has reached a national partnership agreement that designates the airline as the official airline of minor league baseball, the company said.
With more than 115 current overlapping markets in the US, the hometown airline of cities across the country is now the official airline of America´s hometown baseball teams.
Allegiant will engage with fans through various touchpoints in the ballpark as they cheer on their favorite MiLB teams. Allegiant will also serve as the naming rights partner of a digital advertising network that spans multiple MiLB markets across the country.
Other aspects of the partnership consist of inclusion in the MiLB Charities CommUNITY initiative, an ongoing program to promote unity, understanding, acceptance and inclusion at MiLB ballparks, and serving as a Presenting Partner at the 2018 Baseball Winter Meetings, the largest gathering of baseball executives in the country, Dec. 9–13, in Las Vegas.
Las Vegas-based Allegiant (NASDAQ: ALGT) offers industry-low fares on an all-jet fleet. The company has over 80 aircraft and more than 300 routes.
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems.