All Nippon Airways selects SDL to support multilingual website development

Japanese airline SDL (LSE: SDL) has announced that All Nippon Airways (ANA) has chosen SDL WorldServer to help support its global expansion plans and reach new online audiences, the company said.

In order to expand its international business and widen its focus to include the North American and Asian markets, ANA needed a platform that could help engage with a diverse audience in their native language – across any device – while also providing the flexibility to rapidly launch new campaigns and offers.

After implementing SDL WorldServer ANA has realized significant operational efficiencies through rapid, cost effective translation processes involved in launching 25 websites (12 languages), across 46 countries by the end of 2016.

Since working with SDL, customer loyalty has also increased, highlighted by a 150% boost in the number of overseas customers signing up to the ANA Mileage Club. Outside Japan, ANA also now has 1.3m regular monthly visitors engaging with its websites (over 80% of which prefer to view content in a language other than Japanese).

ANA flies 83 international routes and 116 domestic routes. The ANA group has 35,000 employees and a fleet of about 250 aircraft. The carrier is a member of Star Alliance.

SDL is a global innovator in language translation technology, services, and content management.