Alibaba Group, Denmark partner to strengthen Danish exports, tourism among Chinese consumers

In a ceremony at Alibaba´s headquarters in Hangzhou, Alibaba Group Executive Vice-Chairman Joseph Tsai and Danish Minister of Foreign Affairs Anders Samuelsen witnessed the signing of a memorandum of understanding (MoU) to increase exports from Denmark to China and promote Denmark as a tourist destination of choice for Chinese travelers, the company said.

The event saw the unveiling of the new Denmark Pavilion on Alibaba´s Tmall Global imported goods marketplace, enabling Danish producers of fashion, lifestyle, home and food products to reach the over 440 million annual active buyers on Alibaba´s e-commerce platforms, and introduces Chinese consumers to high quality, unique products from Denmark. The concept of country pavilions was developed to help customers on Tmall Global become acquainted with the culture and authentic products from countries around the world.

Alibaba Group and the Government of Denmark will also strengthen cooperation in anti-counterfeiting and the protection of intellectual property.

Tapping into the rising popularity of Denmark as a travel destination of choice for Chinese travelers, an official Danish Pavilion has been established on Alibaba´s travel booking platform, Fliggy, which offers travel tips provided by the Danish Embassy, Danish Consulate, and Visit Denmark (Fliggy´s second Nordic European tourism board strategic partner).

Denmark will also be the first country in the world to participate in Fliggy´s visa innovation program by creating an official visa information platform. In addition, a strategic cooperation agreement was signed between Fliggy and Scandinavian Airlines (SAS) which will see a new SAS flagship store open on Fliggy, bringing the total number of airlines which have established a flagship store on Fliggy to more than 20.

Alibaba Group´s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce.