Alibaba collaborates with Narita Airport to enhance Olympic games

Alibaba Group (NYSE: BABA and HKEX: 9988) has announced the unveiling of its Alibaba Cloud Gallery at Narita Airport, a creative campaign with budding Japanese artists to create a memorable first impression for travelers when they first step into one of the world´s busiest airports, the company said.

This is a collaboration with Narita Airport to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art. The art creation will be shown on digital screens along nine walkways in Terminals One and Two of Arrival at the Narita Airport.

Through these creative pieces with the rising Japanese artists, the campaign aims to combine sports, art, culture with cloud technology to enhance the experience of the Olympic Games, the world´s biggest global sports event. The campaign will be launched in March 2020 and will carry out until the end of March 2021 to welcome travelers passing through Narita Airport. The entire collection of digital art will feature different styles of Japanese culture and history, aspiring athletes, as well as Alibaba´s cloud technology support to make this year´s Olympic Games more engaging and exciting than ever.

Alibaba Group, a worldwide partner for the Olympic Games, aims to build the future infrastructure of commerce.