Aldi trials online ordering to compete with rivals

Aldi is trialling a new click and collect service as it adapts to the UK’s change in grocery shopping habits since the start of the Covid-19 pandemic.

UK online grocery sales grew by 77% year-on-year in the four weeks to 6 September 2020, taking the total increase in orders to £3.2bn since the start of lockdown, according to recent figures from Kantar.

The discount supermarket chain launched its click and collect service last week in one store and plans to extend it to 14 more stores in the next few weeks.

It’s part of a £1.3bn investment plan, under which the retailer will also open around 100 new stores across the UK and refurbish over 100 more stores. Other investments include new and expanded distribution centres.

Aldi has pledged to create a further 4,000 new jobs next year, adding to the 3,000 permanent roles already created in 2020.

Giles Hurley, Aldi’s UK chief executive, has said he is confident that click and collect can be expanded across the business.

Online ordering now represents 12.5% of all grocery sales in the UK and the shift to online is likely to be permanent, Adam Leyland, editor of trade magazine The Grocer, told the BBC.

“You can’t be complacent because as a retailer you have to give the customer what they want,” he said.