Alaska Airlines to discontinue sponsorship of Iditarod

Alaska News has reported Alaska Airlines will drop its sponsorship of the Iditarod Trail Sled Dog Race, after the 2020 race, the news source said.

Alaska Airlines said the decision to end sponsorship after this year´s race was made as the company transitions to a new corporate giving strategy.

People for the Ethical Treatment of Animals (PETA) praised the decision. PETA has pressured race sponsors for years and taken credit for companies like Wells Fargo and Jack Daniels from dropping financial support of the race.

The statement added that the airline´s new corporate giving strategy will have an emphasis on creating opportunities for young people in the communities where we fly.

Thompson said the Iditarod was told last year about the company´s decision and that it is continuing its sponsorship through the 2020 race, giving the race´s parent organization, the Iditarod Trail Committee, time to find new sponsors.