Alaska Airlines has announced the launch of Swell Deals, using dynamic data to generate discounts for surfers and sand-lovers, the company said.
Partnering with global surf forecasting site Surfline, Alaska will discount up to 30% off flights to and from Hawaii based on the height of forecasted waves around the islands. The bigger the waves, the bigger the discount.
Alaska Airlines said with the start of surf season in Hawaii, the company saw an opportunity to further support flyers´ passions by using the power of data to offer better deals as surf conditions improve.
Surfline will pull data from 14 different locations monitoring minute-by-minute forecasts around the Hawaiian Islands. The subregions for data tracking include: Oahu South Shore, Hawaii Kona, Maui South, Kauai South, Kauai North, Maui West, Oahu North Shore, Oahu Windward Side, Maui North, Hawaii South, Hawaii Hilo, Oahu West Side, Lanai and Molokai.
Alaska offers over 175 weekly nonstop flights to the four main Hawaiian Islands from the West Coast, with destinations including Kauai, Hawaii Island (Kona), Maui and Oahu. With great connectivity from the West Coast, travelers flying to Hawaii on Alaska can depart in the morning and by lunchtime, soak up the sun.
Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.