Alaska Airlines shares plan for combined brand

Alaska Airlines has shared its vision for the future of the Alaska and Virgin America combined carrier, the company said.

After careful consideration, the combined company will adopt Alaska´s name and logo, retiring the Virgin America name likely sometime in 2019. However, the combined airline will adopt many of the brand elements of Virgin America, including enhanced in-flight entertainment, mood lighting, music, and the desire to make flying a different experience for guests. The goal is to create a warm and welcoming West Coast-inspired vibe.

Alaska has been actively growing the airlines´ newly combined networks since closing the merger in December. Earlier this month, the airline announced 21 new markets with 25 new daily departures out of San Francisco, San Diego, Los Angeles and San Jose, California — marking the largest addition of routes in the company´s history.

In addition to low fares, network growth and award-winning service, Alaska will spend the next few years making major enhancements to its already award-winning guest experience and incorporating favorite elements of the Virgin America experience.

Alaska Airlines and Virgin America along with their regional partners, fly 40 million customers a year to 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. Alaska Airlines, Virgin America, and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).