Alaska Airlines and Seattle fashion designer Luly Yang have partnered to redesign uniforms for more than 12,000 airline employees, the company said.
This is the next step in the brand updates Alaska recently unveiled, which marked the company´s first major brand changes in 25 years.
Yang opened her first studio boutique in downtown Seattle in 2000 showcasing an initial collection of 12 couture wedding gowns. Today she is an internationally known designer headquartered in Seattle, whose portfolio has expanded to include couture gowns and cocktail attire, menswear, accessories, hotel uniforms and ready-to-wear (clothing available in stores for the general public).
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in the United States, Canada, Costa Rica and Mexico.