Alaska Airlines offers priority boarding to guests wearing holiday sweaters

Alaska Airlines has announced its You Sweater Believe it promotion, will offer priority boarding to guests wearing any kind of holiday sweater on National Ugly Sweater Day (December 20), the company said.

The one-day promotion will be celebrated by guests and employees on all Alaska and Horizon Air flights. The company is celebrating the holidays throughout December, with festive décor and boarding music, as well as free holiday movies to help flyers have a merry flight.

Alaska Airlines is flying its holiday-themed plane, dubbed the Snowplane, across the airline´s network through the winter ski season. Alaska Lounges will feature holiday-inspired beverages and cocktails, including snowflake sprinkled lattes and peppermint mochas.

Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,300 daily flights across the United States and to Mexico, Canada and Costa Rica.