In celebration of National Ugly Holiday Sweater Day, Alaska Airlines guests who wear their festive holiday sweaters to the airport are able to board early, the company said.
The one-day promotion will be celebrated by flyers and employees alike across Alaska´s 115-city network and includes all Alaska, Virgin America and Horizon Air flights. Festive holiday-themed boarding music will play all month long to help get guests into the holiday spirit.
This is the first year that Alaska Airlines has participated in National Ugly Holiday Sweater Day. All guests are invited to join in the merriment of the holiday season and share their memories on Twitter by tagging their photos and videos using the hashtags: #UglySweaterDay and #MostWestCoast. All Guests traveling during the holidays are encouraged to arrive to the airport at least two hours before their flight given anticipated congestion at the airport due to the holidays.
To follow guests´ journey on National Ugly Holiday Sweater Day, visit the Alaska Airlines page on Facebook, Twitter and Instagram.