Alaska Airlines names VP of external relations

Alaska Airlines´ board of directors has elected Diana Birkett Rakow vice president of external relations, the airline´s government affairs, corporate communications and community relations teams in Alaska, Hawaii, San Francisco and Seattle, the company said.

Birkett Rakow succeeds Joe Sprague, a 17-year veteran of the airline, who left Sept. 1.

Birkett Rakow recently served as vice president of public affairs, communications and brand management at Kaiser Permanente of Washington through its acquisition of Group Health Cooperative. With Group Health since 2006, Birkett Rakow led a 75-person team with a USD 26 million budget responsible for public affairs and marketing.

Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Learn more about Alaska´s award-winning service and unmatched reliability at and Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).