Alaska Airlines Names Newest MVP

Basketball superstar Kevin Durant is teaming up with Alaska Airlines to support youth and education programs in the San Francisco Bay Area, the company said.

Between Durant´s NBA championship win with the Golden State Warriors last year and Alaska´s expansion into San Francisco with its purchase of Virgin America, Durant and the airline share a common purpose of making a difference in Bay Area communities.

Durant will assume the official title “Advisor to the CEO”.

As part of the exclusive partnership, he will represent the company at Bay Area events and in key marketing initiatives, as well as working with Tilden and the airline´s employees to support youth and education programs. Among them is the Kevin Durant Charity Foundation, which serves to enrich the lives of at-risk youth from low-income backgrounds through educational, athletic and social programs.

Alaska Airlines is making a donation to further the work of the Kevin Durant Charity Foundation, including his BUILD IT AND THEY WILL BALL project to build and renovate youth basketball courts in underserved neighborhoods. To date, the KDCF has unveiled 14 courts in four different countries, including two in Oakland and one in nearby Redwood City.

Alaska will partner with Durant and business partner Rich Kleiman´s Thirty Five Media production and creative arm on content development that will be shared across Alaska´s and Durant´s social channels including video distribution on Durant´s YouTube channel.

Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Learn more about Alaska´s award-winning service and unmatched reliability at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).