Alaska Airlines migrates Virgin America into Sabre passenger services system



Sabre Corporation (NASDAQ: SABR) and Alaska Airlines have successfully migrated Virgin America to Alaska´s passenger services system (PSS), hosted by Sabre, the company said.

The recently completed migration will allow Alaska and Virgin America to move forward using Sabre systems as one unified airline while offering a seamless, end-to-end guest experience.

Sabre and Alaska have been engaged for the last year building the foundation for Alaska´s growth and superior customer experience. The successful migration is an example of the companies´ deeply collaborative relationship. Now that the integration is complete, Alaska will expand its use of Sabre´s customer management technology across the enterprise to fulfill its brand promise, enhance retailing capabilities and offer guests the best options in an ultra-competitive environment.

Sabre is the technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a global travel marketplace, which processes more than USUSD 120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.