Alaska Airlines has announced the launch of its #FillBeforeYouFly initiative to partner with guests and employees to continue reducing the use of single-use plastics inflight by asking flyers to bring their own water bottle and fill it before they board, the company said.
This is one of Alaska Airlines´ many sustainability efforts to reduce inflight waste per passenger going to landfills by 70% by 2020.
Plastic bottles are among the top five most common items found in beach cleanups around the world, and according to the Ellen MacArthur Foundation, by 2025, the ocean is expected to contain one metric ton of plastic for every three metric tons of fish.
Alaska Airlines is partnering with environmental leaders Lonely Whale, MiiR and Bonneville Environmental Foundation (BEF), and with Sea-Tac International Airport, a partner in sustainability from new building construction to daily operations.
The airline will plant a tree for every passenger who brings a pre-filled water bottle onto their flight and posts a photo to social media tagging @AlaskaAir with the hashtag #FillBeforeYouFly. Alaska guests can help BEF achieve its goal of planting one million trees on the West Coast to improve the environment and restore habitats for local fish and wildlife.
Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.