Alaska Airlines lands top spot for traditional carriers in J.D. Power satisfaction survey

Alaska Airlines has ranked highest in airline customer satisfaction among traditional carriers for the 10th consecutive year in the J.D. Power 2017 North America Airline Satisfaction Study, the company said.

The study, based on 11,015 responses, measures satisfaction of business and leisure travelers who flew a major North America carrier between April 2016 and March 2017.

Traditional carriers are defined as airlines that use a traditional hub-and-spoke system.

“Our 20,000 remarkable and kind-hearted employees are what distinguish Alaska Airlines, Virgin America and Horizon Air,” said Alaska Airlines CEO Brad Tilden.

Alaska Airlines ranked highest of any traditional airline across five categories: cost and fees; boarding/deplaning/baggage; flight crew; check-in; and reservations.

Alaska Airlines, together with Virgin America and its regional partners, flies 40 million customers a year to 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. With Alaska and Alaska Global Partners, customers can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).