Alaska Airlines introduces Free Chat, Premium Class, more beverage options

Alaska Airlines is launching a number of in-flight amenities in 2017, including Free Chat, movies, and more beverage options, the company said.

Guests on Alaska´s Gogo-equipped flights can use Free Chat to send greetings via iMessage, WhatsApp, and Facebook Messenger from 35,000 feet, for free.

To celebrate its recent merger with Virgin America and its “Different Works” concept, Alaska is offering free, unlimited access to its entire catalog of entertainment available to stream on guests´ devices, including Hollywood movies and popular TV shows through March 31, 2017.

Later this month, guests will begin to see new food and drink options on the snack and beverage cart, including new premium wines from Washington State´s award-winning Chateau Ste. Michelle, as well as new premium craft beer, bourbon, and a sparkling wine from La Marca.

Alaska´s new Premium Class debuts this week on select routes. In addition to four extra inches of legroom, passengers seated in Premium Class enjoy early boarding and complimentary snacks and alcoholic beverages. More than 40 percent of Alaska´s fleet has been retrofitted with the new section, and by year-end, more than 90 percent will feature this new class of service.

Alaska Airlines, together with Virgin America and its regional partners, flies 40 million customers a year to more than 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).