Alaska Airlines has announced the promotion of four senior leaders to emphasize the importance of providing guest experiences and creating continued future growth, the company said.
Effective immediately, Sangita Woerner has been promoted to senior vice president of marketing and guest experience; Charu Jain has been promoted to a new role as senior vice president of merchandising and innovation; and Vikram Baskaran will succeed Jain as the vice president of information technology services. Kyle Levine has been promoted to senior vice president of legal and general counsel.
Woerner´s elevated role provides an opportunity to continue broadening her focus on ensuring excellence in the end-to-end guest experience, and to continue growing the Alaska brand and loyalty as the company grows.
In her new role as senior vice president of merchandising and innovation, Jain will work closely with the commercial business, operating divisions and technology teams to implement solutions enabling the company to continue to deliver an excellent experience for guests and employees.
Baskaran takes the helm of information technology services as vice president. Along with Jain, he led the IT team through the complexities of integration with Virgin America with near flawless execution. Vikram leads a world-class IT operation that´s at the foundation of Alaska consistently receiving high rankings in airline customer satisfaction.
As the senior vice president of legal and general counsel, chief ethics and compliance officer and corporate secretary, Levine heads Alaska Air Group´s team of legal, governance and compliance professionals; supports board of directors´ activities and shareholder services; and sits on the company´s executive committee.
Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,300 daily flights across the United States and to Mexico, Canada and Costa Rica.