Alaska Airlines awarded top ranking in J.D. Power study



For the 11th year in a row, Alaska Airlines has been recognized as the highest ranked airline in customer satisfaction among traditional carriers in the J.D. Power 2018 North America Airline Satisfaction Study, the company said.

The study, based on 11,508 responses, measures the satisfaction of business and leisure travelers who flew a major North America carrier between April 2017 and March 2018. Alaska won among traditional airlines with an overall score of 775, up 10 points from 2017, and highest of any traditional airline across five categories, including aircraft; cost and fees; boarding/deplaning/baggage; flight crew; and check-in.

The J.D. Power ranking comes as the airline moves into its final stages of its integration with Virgin America. The integration is more than 75 percent complete after having moved to one airport brand, website, mobile app and call center in late April.

Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).