Customer engagement company Airship has announced that it´s making its web notification solution available at no cost to businesses for 90 days, the company said.
Offering web notifications for all creates another opportunity for brands to effectively communicate directly with their customers — especially important during critical times like the COVID-19 pandemic.
Airship web notifications help brands reach their customers on mobile and desktop browsers in real-time, even if they are not actively on the website or in their web browser. The service enables brands to communicate whatever critical information they want to share with customers at this time — like hours of operation, contact-free delivery services, order status and general company updates. Web notifications are simple for businesses of any size to enable — with minimal development resources needed — and offer high-visibility messaging to customers that may want additional channels for brand communication.
Many brands have experienced tremendous success using Airship web notifications to reach users in real-time with timely, relevant and rich messages based on their website and app behaviors. Automation workflows, segmentation and A/B/n testing enable optimizing individualized messaging at-scale. For example, within one year of launching web notifications, Asda´s George.com saw an incredible 40 percent conversion rate on abandoned carts and a 27 percent clickthrough rate on segmented notifications, such as exclusive offers targeted to loyalty customers.
Marketing and digital experience teams at thousands of the world´s most admired companies rely on Airship´s Customer Engagement Platform to create deeper connections with customers by delivering incredibly relevant, coordinated messages across channels.
Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value.