Air Serbia picks Sabre for customer-centric software solutions

Air Serbia, the national airline of the Republic of Serbia, is introducing a new technology platform to support its growth strategy and enhance the Air Serbia travel experience.

To support this vision, Air Serbia has selected global technology provider Sabre Corporation (NASDAQ: SABR) to provide a full suite of technology solutions and consulting services including Sabre´s industry-leading SabreSonic® Customer Sales & Service (CSS) passenger reservations system.

The agreement will see Air Serbia move to a single, connected platform for passenger reservations, check-in and boarding, and all other critical airline operations including flight operations and network management. In addition, the airline will implement Sabre´s leading-edge airport technology to enhance the service offered by Air Serbia Ground Services at Nikola Tesla Airport.

By migrating to Sabre´s software, Air Serbia will be able to streamline daily operations, reduce operating costs, strengthen revenue generation and retailing, and drive more ancillary revenue opportunities, enabling the airline to provide guests with a personalized service and a better and more consistent travel experience.

Air Serbia was launched as the national airline of the Republic of Serbia in October 2013. It serves 39 destinations in Europe, the Mediterranean and the Middle East directly from its hub at Belgrade´s Nikola Tesla International Airport with passenger and cargo services. The airline also offers long-haul and international destinations in Asia, Australia and Americas through its codeshare partners and its equity partner, Etihad Airways that holds a 49 percent share. The airline currently operates a fleet of 14 narrow-bodied and 6 turboprop aircraft.

Sabre Corporation is a technology provider to the global travel industry. Its software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.