Air New Zealand has launched its first global brand campaign to show travelers why the airline is A Better Way to Fly, the company said.
Launching first in North America, the campaign, which aims to persuade travelers to choose Air New Zealand, will then roll out across Europe and Asia.
In the year to June, 325,000 visitors arrived in New Zealand from the US – a 26 percent increase year on year. However, with research showing around 27 million Americans are interested in holidaying in New Zealand, the airline sees huge potential to further tap into this demand.
The new global brand campaign comes as Air New Zealand appoints a new Regional Manager Americas, Liz Fraser.
Air New Zealand flies nonstop to Auckland from Vancouver, Los Angeles, San Francisco, Honolulu and Houston. Services are operated by Boeing 787-9 Dreamliner aircraft (Honolulu), Boeing 777-300ER aircraft (Los Angeles & San Francisco) and 777-200ER (Vancouver & Houston) all featuring the airline´s innovative Economy Skycouchâ¢ and award-winning lie-flat Business Premier bed.
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller.