Air Miles reward program to launch in all Atlantic-Canadian Provinces

Alliance Data Systems Corporation (NYSE: ADS) said its LoyaltyOne business and Sobeys will issue Air Miles reward miles at 157 Needs Convenience and Sobeys express convenience store locations in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.

In 2015, Sobeys became the Air Miles Reward Program´s first national grocer to issue reward miles across Canada. Including Needs Convenience and Sobeys express, there are more than 1,200 Sobeys-owned banner retail locations issuing reward miles across Canada.

The Air Miles Reward Program is Canada´s premier coalition loyalty program, with nearly 11 million active Collector Accounts representing approximately two-thirds of all Canadian households.

LoyaltyOne® designs and implements coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world.

Alliance Data provides data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today´s most recognizable brands.