Air Canada, Sprinklr sign agreement for social media platform

New York-based social relationship platform Sprinklr said that Canada´s flag carrier Air Canada will use the Sprinklr Social@Scale Platform to manage its customer relationship presence in social media.

According to the firm, Air Canada joins a growing roster of carriers using the Sprinklr platform including Virgin America, Frontier Airlines (NASDAQ: RJET), and Turkish Airlines.

Air Canada identified multiple requirements for its social relationship platform, including the capability to scale across all social channels, enable coverage for service teams in all time zones, and ensure that customer contact over multiple networks could be executed in a consistent brand voice.

Sprinklr provides the social infrastructure for more than 250 brands and plans to improve enterprise-wide social infrastructure through what Sprinklr calls “the 5 C´s of Social Management Success; content, conversations, campaigns, collaboration, and community.

Air Canada provides scheduled passenger service directly to 59 Canadian cities, 53 destinations in the United States and 67 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America.

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