Air Canada selects Routehappy for product distribution

Air Canada has subscribed to Routehappy to enable distribution of product content across its worldwide sales and marketing channels, the company said.

Air Canada will participate in a platform integration between Farelogix and Routehappy following the partnership announced earlier this year between the two companies. The integration, expected to begin in in 2017, will deliver targeted merchandising content from Routehappy Hub, as well as pricing and rules-driven offers from FLX Merchandise to distributors in a single API.

With an integrated Routehappy and Farelogix solution, Air Canada will be able to create, price and deliver tailored, dynamic offers supported by targeted UPAs (universal product attributes) such as descriptive text, icons, photos, 360° virtual tours, videos, to the 60+ distributors using Air Canada´s ac2u API.

Farelogix is a provider of distribution and merchandising technology to the global travel industry.

Routehappy is a merchandising content platform for flight shopping,

Air Canada is a Canadian domestic and international airline serving more than 200 airports on six continents. Canada´s flag carrier served more than 41 million customers in 2015. Air Canada provides scheduled passenger service directly to 64 airports in Canada, 55 in the United States and 87 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America.