Air Canada has unveiled a bold new livery for its entire fleet at events held in Toronto, Montreal, and Vancouver, the company said.
Air Canada´s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier´s fleet after an absence of 24 years. The first three aircraft sporting this new livery will enter service immediately.
Reflecting Canada´s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler BrÃ»lÃ©.
With the new livery providing a sleek, contemporary backdrop, Air Canada also premiered elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates. The airline´s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year.
The airline´s culinary partner, British Columbia-based chef David Hawksworth, and Quebec-based sommelier, VÃ©ronique Rivest were on hand at the events. New onboard menu choices will be available starting this April. Its new sommelier, VÃ©ronique Rivest, will develop Air Canada´s wine program.
Air Canada is serves more than 200 airports on six continents, and in 2016 served more than 45 million customers. The airline provides scheduled passenger service directly to 64 airports in Canada, 57 in the United States, and 91 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America, and South America. It is a founding member of Star Alliance, a global airline alliance which provides service to 192 countries via 28 member airlines.