AIDS Healthcare Foundation (AHF), the largest global nonprofit AIDS organization, has issued an ultimatum to Facebook founder and CEO Mark Zuckerberg with a July 4th deadline to act swiftly with steps to prevent hate speech on its social media platform postings and ads or AHF will pull its advertising dollars and join the growing number of for-profit companies and boycott the world´s largest social media platform, the company said.
With an annual budget of USD 1.7 billion, AHF currently operates free treatment clinics and HIV testing and prevention programs in 45 countries and currently cares for 1.4 million HIV/AIDS patients. AHF spends about USD 2 million annually on social media advertising–the bulk on Facebook–which may seem a modest amount compared with major Fortune 500 companies and other global brands; however, AHF´s is likely among the largest nonprofit ad spends on the platform globally.
So far, companies including Verizon, Patagonia, REI, The North Face, Ben & Jerry´s Homemade, Magnolia Pictures and others have joined a growing chorus of companies demanding action by Facebook to act to prevent “… racist, violent and verifiably false content to run rampant on its platform” as part of the rapidly expanding #StopHateForProfit campaign.
AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to over 1.4 million individuals in 45 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn more about AHF, visit www.aidshealth.org.