Sabre Corporation (NASDAQ: SABR) will provide consulting services to several of its member airlines through a new agreement with the African Airlines Association (AFRAA), the company said.
Ten carriers will take part in Sabre´s consulting programme which will include a comprehensive analysis of the airlines´ brands and customer satisfaction and will provide each airline with a Net Promoter Score (NPS). Airlines taking part in Sabre´s new NPS study will undergo a comprehensive survey that will seek to provide them with a greater understanding of their customers´ pain points and experiences, as well as the desires and motivations of the African air traveller.
Sabre provides technology and consultancy services to more than 225 airlines, including many of the world´s largest carriers. Sabre´s broad suite of flexible and scalable software solutions allows airlines to operate how they want to and adapt their business to changing needs and requirements. Many of Africa´s top carriers already use Sabre´s technology to address increasing revenue, minimising costs, and providing an enhanced travel experience.
Sabre Corporation is a technology provider to the global travel and tourism industry. The company´s software, data, mobile, and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management.
Sabre also operates a global travel marketplace, which processes more than USD 120bn of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 160 countries around the world.