Aeromexico names US-based VRTC selected as Hispanic agency of record

Houston-based marketing firm VRTC said it has forged a marketing partnership with Mexican carrier Aeromexico.

According to VRTC, agency services rendered will include brand management, strategic planning, creative service as well as media buying. The Aeromexico brand joins a growing roster of clients such as Gruma, Honda, Acura, Puerto Vallarta, Tequila Pueblo Viejo, Northgate Supermarket and LeaLA.

The new business alliance will begin promptly, the firm said. VRTC will provide support for the upcoming Aeromexico Contigo (Aeromexico with You) programme.

VRTC said it will launch and implement the airline´s most recent initiative in key Hispanic markets in the US and Mexico. The Aeromexico Contigo program will begin in October 2013. It will offer a host of benefits to passengers traveling frequently between Mexico and the United States.

The firm has offices in Los Angeles, Houston and Guadalajara, MX.

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