Aeroflot pioneers Sabre analytics technology to achieve one version of the truth

Russia´s flagship carrier Aeroflot has achieved single view of all its commercial data, using AirVision Commercial Analytics, developed by Sabre Corporation (NASDAQ: SABR).

The pioneering analytics solution from Sabre addresses one of the airline industry´s biggest challenges — obtaining a consolidated and accurate view of data generated from across the commercial planning division of airlines. By bringing that data into one place, Commercial Analytics is able to provide airlines with unique and actionable insights that create competitive advantage and empower employees from across multiple commercial departments to make more informed decisions.

Commercial Analytics has been designed to help airlines optimize revenue per passenger instead of revenue per seat, a key enabler of achieving total revenue optimization.

The solution provides insight into historical and forward-looking revenue trends while offering a sophisticated analytical approach to customer segmentation, and partnership and alliance analysis. Featuring integrated market metrics and predictive intelligence, it is also the only solution in the market to measure the impact of passenger behaviour on an airline´s revenue, helping airlines become true retailers.

Sabre Corporation provides technology to the global travel and tourism industry. Its software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.

Aeroflot and its partners serve 1,052 destinations in 177 countries worldwide.