Aeroflot has once again been named the world´s strongest airline brand by Brand Finance, the independent brand valuation consultancy, the company said.
The Russian flag carrier held onto its position at the top of this global ranking for the second year, and was also named as one of Russia´s top brands in any sector.
Brand Finance measures the influence of aviation brands by a number of factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Aeroflot received the highest AAA rating. Aeroflot´s brand strength score put it ahead of a number of other global carriers including American Airlines, Emirates, Turkish Airlines, British Airways, Air China and Singapore Airlines, which has been named best in the world in numerous ratings over the years.
Aeroflot is Russia´s flagship carrier and a proud member of the SkyTeam global airline alliance. Aeroflot serves 146 destinations in 52 countries. Find out more at http://www.aeroflot.com/