Aeroflot, Russia´s flag carrier, has announced the roll out of its assisted booking capacity in partnership with Aviasales, the company said.
It is the first time a Russian airline company has used NDC (New Distribution Capability). The distribution protocol provides with access to the airline´s inventory to the third parties like meta-services. Hence from now on it is possible to fill in passenger information and pay for tickets directly on aviasales.ru.
The mobile conversion rate (search to purchase) has doubled. Previously only 6.36% of travellers had completed reservation on the airlines´ website. The new Aviasales´ feature raised the conversion rate to 12.62%.
Aviasales.ru is the first and the biggest Russian travel search engine which lets consumers find cheap flights and holiday accommodation.