Adtile Technologies, creators of the award-winning Motion Ads for smartphones and tablets, has partnered with Singapore Press Holdings (SPH), Asia´s leading media organization and an additional USD2MM extension round of its Series A funding from private investors, the company said.
Adtile also secured approval from the US Patent Office for its multiple panel touch user interface navigation.
Through the Adtile partnership, SPH will be able to offer its advertisers the ability to use Adtile´s Motion Ads in its mobile ad campaigns. Adtile´s Motion Ads deliver an average of 30 percent engagement rates, 23 second participation time and a click-through rate average of 5 percent — numbers typically unheard of in mobile advertising.
Located in San Diego, California, Adtile is a pioneer and developer of motion-sensing technology for smartphones and tablets, working with leading technology companies and Fortune 500 brands.
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia´s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.