Admiral and Cambridge Mobile Telematics to Bring Accurate Smartphone Telematics to UK Audience

Admiral, voted “Best UK Car Insurance Provider”, selected Cambridge Mobile Telematics (CMT), named “best-in-class” smartphone telematics service provider, to develop and launch a behavior-based smartphone telematics program in the UK, the company said.

This accurate, easy-to-implement program will enable Admiral to expand its existing telematics service to a much broader UK audience.

CMT pioneered Behavior-Based Insurance (BBI), which is an innovative way for insurers to capture driving performance for setting insurance premiums, mitigating risk, and encouraging safer driving. Through CMT´s advanced technology in analytics, and machine learning, risky driving activities such as phone distraction, hard braking, abrupt acceleration, sharp cornering, and speeding, can be captured using mobile sensors on the phone. In addition to obtaining a snapshot of a driver´s behavioral profile, feedback and gamification are provided to him or her through a mobile app, resulting in better and safer driving habits.

Automobile injuries and crashes – 50 million annually – are a serious worldwide problem. According to the World Health Organization, about 1.25 million people die each year in traffic- related collisions. Through its DriveWell program, CMT´s mission is to make drivers safer by providing valuable feedback about each trip, driving tips, mapped events, and gamification.

Admiral is a UK based insurance company, set up in 1993 to specialise in car insurance. Admiral also offers a range of other insurance products including home, travel, pet, and van insurance. Admiral has been voted Best Car Insurance Provider by consumers four years running at the Personal Finance Awards. Admiral has operations in the US, France, Spain and Italy. For more information, visit

Cambridge Mobile Telematics (CMT) makes roads and drivers safer around the world. Founded in 2010 by two MIT professors and experienced entrepreneurs, CMT pioneered telematics for behavior-based insurance (BBI) and deployed the first solution to provide both traditional vehicle-centric UBI and BBI. With over 20 customers in 14 countries, CMT has a proven record of changing driver behavior: an average reduction of 35% in phone distraction, 20% in hard braking, and 20% in at-risk speeding all within less than 30 days of using the program. For more information, visit and follow on Twitter @cmtelematics.