AdFalcon, Rubicon Project to launch local mobile advertising exchange

Middle East North African (MENA) region local mobile advertising network and data platform AdFalcon has partnered with global automation technology provider Rubicon Project (NYSE: RUBI) to launch a pioneering local mobile advertising exchange in the region – AdFalconX, the company said.

The two companies are teaming up to provide the best real time bidding solutions to advertisers and publishers in the region. AdFalcon has access to more than 53 million unique devices every month and delivers more than 10 billion ads monthly in 23 countries in and outside the MENA region, including all GCC, Levant and Northern African countries.

Rubicon Project is home to one of the largest independent mobile exchanges in the world, empowering both buyers and sellers of media across the advertising ecosystem with a mobile marketplace that has grown 1300 percent in the past two years. Together, AdFalcon and Rubicon Project will be offering a well-diversified portfolio of advertising inventory for mobile, guaranteeing the best ROI for media agencies, advertisers and publishers alike.

AdFalcon is headquartered in Dubai, with offices across Jordan, Lebanon and KSA.

Rubicon Project´s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising.