Adelphic has partnered with PushSpring to launch mobile-to-mobile service that enables ad buyers to target audience segments, the company said.
The PushSpring audience console provides marketers and agencies the ability to create custom segments or access pre-built segments, export audiences for activation and upload them for analysis. Through the partnership, PushSpring segments are transferred and made available to buyers in the Adelphic platform through the Adelphic Data API, expanding the scope of Adelphic´s data offering to cover both mobile web and in-app insights.
PushSpring is an independent mobile app audience data provider, offering data, tools and intelligence products to advertisers and mobile app publishers.
Adelphic is a mobile and cross-device demand side platform that provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move.