AdaptiveMobile Security, the world provider of mobile network security, has launched ´Commercial Traffic Management´ (CTM) controls for all forms of mobile messaging, the company said.
This new proposition enables operators and aggregators to capitalise on Application-to-Person (A2P) traffic running through their networks and generate additional revenue streams by delivering a new suite of insights, analysis and controls covering discovery, classification, verification and management processes.
The rise of “long code” commercial A2P messaging across the globe means that there are new traffic streams that traditional controls, based upon a premise of limited enforced short-code identities, are unable to address.
With the A2P SMS market expected to be worth USUSD 26.61 billion in 2022, up from USUSD 11.86 billion in 2017, the opportunity exists for carriers and aggregators to bring additional management and analytics to these messages to ensure that A2P messages are differentiated and priced appropriately based on their value to the sender. AdaptiveMobile Security´s suite of CTM capabilities for A2P traffic gives operators and aggregators new ways of identifying, analysing and managing this traffic across originating, terminating and transit flows.
AdaptiveMobile Security is the world provider of mobile network security, protecting more than 2.1 billion subscribers worldwide. With deep expertise and a unique focus on network-to-handset security, AdaptiveMobile´s award-winning security solutions provide its customers with advanced threat detection and actionable intelligence, combined with the most comprehensive security products on the market today.