STATACHE names VP of new transportation division

STRATACACHE has announced it has named Mark Mayfield to lead its new transportation division dedicated to serving the emerging needs of the industry´s sector, including airports, airlines and ground transportation, the company said. 

Mayfield, who comes from the flight information industry, will promote the use of the digital media/marketing technology found across the STRATACACHE family of companies to deliver scalable, high-impact solutions that directly enhance traveler experience and convenience, as well as improve airport operations–ultimately increasing revenue, efficiency and safety. 

The division is focusing on streamlining information sharing such as wayfinding and messaging to fluidly move passengers throughout the facility; entertain with managed multi-sourced IPTV programming across the entire campus or engage passengers with fun, interactive games to pass the time; and deliver consumer activation with engaging visual content and well-designed campaigns delivered through mobile engagement. 

Using STRATACACHE´s in-house location-based marketing and analytics platform, owner/operators can learn about the patterns and behaviors in the physical space and aggregate the data to innovate optimize, enhance and personalize the airport experience for passengers, tenants and employees.

Mayfield comes to STRATACACHE after 14 years with SITA, which is the largest dedicated airport IT company in the world, where he led a sales and marketing organization focused on global sales of flight information display and public address systems. 

STRATACACHE provides scalable customer experiences, empowering retailers to learn about customers´ shopping preferences and behaviors, allowing for personalized shopper interaction.