JetBlue releases redesigned website




JetBlue (Nasdaq: JBLU) has announced the launch of a redesigned jetblue.com as a next step in its ongoing digital transformation, the company said.

This redesign follows the refresh of JetBlue´s award winning mobile app and reaffirms the airline´s commitment to the re-envisioning and redesign of its digital channels to improve the customer experience in the air, on the ground, and on its customers´ computers or mobile devices.

The new site features a fresh new look, homepage global navigation, and performance that´s optimized to the screen size of a user´s device (computer, mobile phone or tablet). Behind the scenes, integrated cloud services enable faster and more reliable service, allowing customers to easily discover the full range of benefits available when booking directly through jetblue.com or to quickly manage already booked flights with improved self-service tools. Additional features and functionality will be added through the summer including the ability to purchase tickets easily and securely with Apple Pay, streamlined quick check-in, web chat for customer service, and even more options for TrueBlue members to earn, share and spend TrueBlue points.

JetBlue partnered with a digital design agency, Big Spaceship, to create the new look and feel for its digital products. The new design system features a revised color pallet and includes new typography, illustrations, iconography and design patterns. A new navigation interface allows customers to more easily find the information they need and a focus on the booking experience highlights the breadth of travel options available when booking through jetblue.com.

JetBlue Airways is New York´s Hometown Airline, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 40 million customers a year to 102 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights.