Accenture (NYSE: ACN) and TELUS have won the Adobe Experience Business Award for Excellence in Email Marketing, the company said.
The award recognizes the success of Accenture´s support of the TELUS omnichannel marketing transformation to sustain and enhance its industry leadership in customer service and satisfaction.
During a rapid four-month implementation period, Accenture helped TELUS migrate 30 different systems and 56 campaigns to one new omnichannel platform, dramatically decreasing time to launch new campaigns and increasing overall campaign performance and conversion rates.
The goal of the project was to help TELUS acquire more customers, increase cross-selling and enhance the use of the digital channels to facilitate sales. The award demonstrates the success that can be realized by using technology to transform and integrate customer channels across different internal departments.
Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world´s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.