Accenture Interactive Acquires Bow & Arrow

Accenture (NYSE: ACN) has acquired Bow & Arrow, a UK- based digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer needs, the company said.

Financial terms were not disclosed.

The acquisition strengthens Accenture Interactive´s ability to reinvent experiences for communications, media and technology companies, to help them seize new market and customer opportunities and diversify their revenue streams.

Bow & Arrow´s expertise is in the emerging category of “white space” identification — finding opportunities for businesses to grow in new market sectors and to offer new experiences. Leveraging its proprietary Crossbow methodology, Bow & Arrow transforms the launch rate for new digital products, services and ventures for clients.

Founded in 2009, Bow & Arrow has built its success on its ability to blend analytics with creativity and vision with execution. The consultancy works with clients across a variety of industries, with a particular focus on communications, media and technology.

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world´s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.