Accenture establishes operation of digital factory to support Changi Airport Group

Accenture (NYSE: ACN) has announced it is helping Changi Airport Group operate a digital factory to continuously re-invent the airport´s passenger experience and transform operations, the company said.

Known as DIVA — for digital, innovation, ventures and analytics, the factory is designed to help CAG develop, experiment and launch new digital products and services — from conceptualization to market launch, using new ways of working.

Staffed with professionals from both CAG and Accenture, DIVA leverages the latest innovative technologies and capabilities — including artificial intelligence (AI), digital marketing, big data / analytics, predictive maintenance and the internet of things (IoT).

As part of its work creating and managing DIVA, Accenture has helped CAG develop an AI-powered virtual assistant for airport operations, a predictive maintenance solution for engineering, and next-generation commercial digital marketing campaigns, powered by Accenture Applied Intelligence solutions and accelerators.

Accenture is a global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.