ABC's GMA partners with musical.ly to celebrate summer concert series

ABC´S Good Morning America (GMA) has created musical.ly, an exclusive contest video social network, to celebrate GMA´s 2016 summer concert series, where viewers are invited to participate in a series of musical.ly challenges by uploading 15-second videos to the platform, the company said.

With over 80 million users, musical.ly´s platform is a primary destination for millennials and Gen Z-ers to share, discover and create videos, adding filters to edit the speed of the videos before sharing across social networks.

Founded in 2014, by creator Alex Zhu and Luyu Yang, musical.ly is a video social network shared across the musical.ly community.